Roller Derby Legacy

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Mary Youpel Massro Wheaties Champion Poster

This red General Mills promotional graphic features large white WHEATIES lettering with the slogan “The Breakfast of Champions” across the top. A black-and-white cutout of a woman in a dark striped skating uniform is centered, leaning forward with hands on her knees while wearing lace-up roller skates. Printed labels identify “MARY YOUPEL MASSRO,” “MARCH 17 1920,” and “WHEATIES★CHAMPION.”

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Mary Lou Palermo Mary Youpelle

From “Loretta Behrens Nass”

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Roller Derby Legacy Archive, "Mary Youpel Massro Wheaties Champion Poster," Loretta Behrens Nass, https://rollerderbylegacy.com/en/archive/assets/CITM-2X7PE7DUCGWK, accessed 2026-09-07.

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